Memo To: Park Owners - Operators
Re: A Great Opportunity for Your Facility
Dear Owner - Operator,
Thanks for responding!
We are delighted to hear of your interest in participating
in the Hershey “Summer Fun” promotional campaign.
We think it is a great opportunity for your facility that will
benefit you where you need it most. By driving incremental
traffic to your front gate this season!
As you know, the program includes a national family vacation
sweepstakes from Hershey as well as a retail consumer offer
for discounted family admissions locally, that will be placed
in as many as 20,000 of the largest mass merchants, retail,
drug, and grocery store chains nation-wide!
The campaign will expose the promotional offer to tens of thousands
of consumers weekly, right through the height of the summer
season. By directing consumers to the Hersheys.com
web site, your discount offer will be readily accessible along
with a direct link to your site for hours of operation, location
and other pertinent details for a visit.
are the offers Redeemed?
We will create a specifically designed coupon to be printed
from the Hersheys.com site with your Logo
and offer information included (all subject to your approval
of course). Consumers will be directed to print the coupon
from their computers and bring them to your gate, along with
3 Hershey confection UPC’s (proof of purchase labels),
in order to redeem their discount admission to your park.
You Maintain Control:
You will only redeem coupons printed for your facility, with
the offer you have provided. Coupons, once redeemed, will not
have to be returned or tabulated. You set the expiration date,
and conditions of the offer. Coupons cannot be combined with
any other offer.
all you need to do:
you need to do is provide us with your best family oriented
discount admission offer along with any necessary disclaimers
and date of expiration.
signing this commitment form below, you will agree to provide
AMI & Hershey Foods, limited rights to utilize your logo
for the top of each printed coupon to be issued from on the
Hersheys.com “Summertime Fun”
Site. (Logos to be used for this promotional purpose only.)
the season starts, you will also have to ensure your staff
will recognize and accept the Hershey “Summer Time
Fun” coupons in your name, along with Hershey product
UPC’s attached at your ticket booths, just as you would
with any other promotional offer you put in-market this season.
brands included in the program run the length of the product
line and number nearly 20. These include Hershey, Reese’s,
Cadbury, Jolly Ranchers, Whoppers, Ice Breakers, Twizzlers,
Carefree, Bubble Yum, York, Peter Paul, Kit Kat, Milk Duds,
Good & Plenty, Rolo and more!
a national sweepstakes winner be chosen in your market, (there
will be 50 nationally), you must also agree to provide us
with 4 unrestricted tickets to your facility for this purpose.
This may also represent a good Public Relations opportunity
we can help you capitalize on as well.
Do I Sign Up?
order to participate you'll need to send us your:
PARK LOGO ARTWORK (digital
• DISCOUNT ADMISSION OFFER
also fill out following information:
signing on to participate in the Hershey “Summertime
Fun and Savings” program, our amusement facility agrees
to abide to all applicable local rules and regulations in the
execution and redemption of this consumer promotional offer.
Let’s Get Started!
Print name: ________________________
All participating parks signing on to participate in this program
hereby certify that they are operating and are otherwise in
full compliance with currently acceptable industry standards
and practices having all necessary governmental permits and
licenses. *A copy of the official terms and conditions of the
Hershey “Summertime Fun & Savings” Discount
Certificate program and Sweepstakes offer are also available
As the season is right around
the corner, do it today!
603-664-7174 ext 201